You cut costs, pushed sales, and it is still not enough.
Beyond sales volume, what matters is how prices are set, what your offers look like, who you sell to. A pricing diagnosis shows you quickly if you can earn more and how big the opportunity is.
You raised prices to cover costs.
But you don't know if you raised enough, or if you raised on the right products or clients.
You're putting more and more effort into sales just to maintain revenue.
More offers, more prospecting, more discounts, but the effort isn't reflected in revenue.
You're selling more, but what's left doesn't reflect the growth.
More clients, bigger projects, larger team, yet profit margins aren't keeping up.
Costs and sales are the levers every business looks at. But between what you sell and what you collect lies a set of decisions most businesses make by inertia: how prices are set, what offers look like, who you sell to and on what terms. That's where money is lost every month, without being visible.
Price is more than a number you set at the end so you can sell. It's an entire system of decisions that determines how much you collect, from whom, and for what. Without such a system, you lose money every month, without it being visible.
We work with entrepreneurs who want to understand where they stand today, what they can do differently, and how much they can gain from it - from a quick diagnosis to a full pricing strategy.
Go-to-market planning, financial health, scaling the business - these are areas where entrepreneurs rarely have someone with real expertise by their side. Altstart Plus is for strategic projects beyond pricing: financial, commercial, data-driven.
Learn more [RO] →Whether it's a diagnosis that takes a few days or a project that spans months, these are the things we never compromise on.
Every business is different. The rigor we bring is the same.
All our projects start with a conversation. No commitment, no obligations.
We start from your data, your clients, and your context. How we work together is tailor-made, and the solutions are designed for your business.
We combine hands-on experience from working with organizations large and small with the direct involvement you need from a business partner.
You'll work directly with the founders, who will stay involved in the project until results appear.
Our portfolio includes product and service companies across various industries (tech, retail, professional services, HoReCa), which we've supported through commercial strategy, pricing and financial optimization projects.
We identify new revenue streams
Strategy & Commercial
I've worked on dozens of high-stakes projects: launches, repositionings, loyalty programs, pricing strategies. From this journey, complemented by an Executive MBA at Maastricht, I've learned that most commercial roadblocks are solved with better decisions about who you target, what you offer, and at what price.
I help entrepreneurs move beyond the logic of discounts and volume-at-any-cost, and build a commercial and pricing strategy that supports long-term growth.
I focus on where strategy meets the real market: segmentation, positioning, pricing architecture, and the commercial narrative that ties them together.
Technology, Systems & Operations
With 20+ years in technology and operations, I step in where things get stuck - unclear processes, critical dependencies, systems that no longer match the ambition. I build the operational foundation for scaling and turn strategic directions into working mechanisms.
Finance, Modeling & Risk
I've assessed the financial health of dozens of large companies - from revenue structure and margin quality to forecast validation and business model stress-testing. All of this, complemented by an Executive MBA at Maastricht, showed me that the most costly commercial decisions are those made without financial validation.
I help entrepreneurs make pricing and commercial decisions with the numbers on the table, building models that support profitable growth.
I translate strategy into numbers: financial modeling, profitability analysis, scenario evaluation, and the impact of pricing decisions on P&L.
